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HR Analytics and Data-Driven Decision-Making: Insights from PGDM Programmes

HR analytics plays a pivotal role in modern organisations by leveraging data to inform strategic decisions. As organisations strive for efficiency and productivity, data-driven HR decisions are paramount. David Green, HR Analytics Expert.

In the dynamic landscape of human resources, data-driven decision-making has become the bedrock of successful HR strategies. This blog delves into the valuable insights and perspectives gained from PGDM (Post Graduate Diploma in Management) programmes, where the next generation of HR professionals is being equipped with the knowledge and skills necessary to harness HR analytics for informed decision-making. Join us as we explore the symbiotic relationship between HR analytics and PGDM programmes and how this partnership is shaping the future of human resources.

Human Resources concept with hand

Table of content

Role of Analytics in various industries

Analytics refers to the systematic analysis of data or information to extract meaningful insights and make informed decisions. PGDM programmes at Thakur Global Business School, Mumbai, specifically focus on analytics because analytics plays a crucial role in various fields and industries for several reasons:

  •  Data-Driven Decision Making: Analytics helps organisations make informed decisions based on data rather than relying solely on intuition or guesswork. This leads to more accurate and effective decision-making.
  •  Identifying Trends and Patterns: By analysing data, organisations can identify trends, patterns, and correlations that may not be apparent through casual observation. This can be particularly valuable for predicting future outcomes.
  •  Optimising Processes: Analytics can be used to analyse and improve business processes. This can lead to cost savings, increased efficiency, and better resource allocation.
  • Customer Insights: Understanding customer behaviour and preferences through analytics allows organisations to tailor their products, services, and marketing strategies to better meet customer needs.
  • Risk Management: Analytics is essential for assessing and managing risks. In finance, for example, it is used to evaluate investment risks. In healthcare, it helps identify potential health risks and manage patient outcomes.
  •  Performance Monitoring: Analytics can be used to monitor the performance of systems, processes, and employees. This is critical for identifying areas that need improvement.
  • Competitive Advantage: Organisations that effectively leverage analytics can gain a competitive advantage. By making data-driven decisions and adapting quickly to changing circumstances, they can outperform competitors.
  • Personalisation: Analytics is crucial in creating personalised experiences for customers. For example, online retailers use it to recommend products based on a user’s past behaviour and preferences.
  • Predictive Analytics: Predictive analytics uses historical data to forecast future trends or events. This can be applied in various domains, from sales forecasting to disease outbreak prediction.
  • Resource Allocation: Whether it’s allocating marketing budgets, manpower, or inventory, analytics helps organisations allocate resources efficiently to maximise returns.
  • Fraud Detection: In finance and e-commerce, analytics is used to detect and prevent fraudulent activities by analysing transaction data and identifying suspicious patterns.
  • Scientific Research: Analytics is vital in scientific research for data analysis, hypothesis testing, and drawing conclusions from experimental data.
  • Government and Policy: Governments use analytics to make evidence-based policy decisions and to allocate resources effectively for public services.
  • Healthcare: In healthcare, analytics is used for patient care management, clinical decision support, and epidemiological studies.
  • Environmental Analysis: Analytics can help monitor environmental data, such as air and water quality, and make informed decisions about environmental policies and practises.

Types of Analytics

There are different types of analytics that are focused on during a PG Diploma in HR, Marketing, Finance and more.

Descriptive Analytics: Descriptive analytics focuses on summarising historical data to provide insights into what has happened in the past. It helps organisations understand trends, patterns, and key performance indicators (KPIs). Common tools used in descriptive analytics include charts, graphs, dashboards, and basic statistical analysis.

Diagnostic Analytics: Diagnostic analytics goes a step further by examining historical data to understand why specific events or trends occurred. It involves identifying the root causes of problems or anomalies. Techniques like drill-down analysis and root-cause analysis are commonly used in diagnostic analytics.

Predictive Analytics: Predictive analytics involves using historical data to build models and make predictions about future events or trends. This type of analytics uses statistical algorithms and machine learning to forecast outcomes. Common applications include demand forecasting, risk assessment, and predictive maintenance.

Prescriptive Analytics: Prescriptive analytics takes predictive analytics a step further by recommending actions to optimise outcomes. It not only predicts future scenarios but also suggests the best course of action to achieve the desired results. Optimisation algorithms and decision support systems are often used in prescriptive analytics.

People Analytics: The most important area of HR analytics

People analytics, also known as workforce analytics or HR analytics, is the application of data analysis and statistical techniques to human resources (HR) data to gain insights and make data-driven decisions about an organisation’s workforce. Its best practices include collecting, processing, and analysing data related to employees and their interactions with the aim of improving HR practices, enhancing employee performance, and driving organisational success.

People analytics, when included in the curriculum of PGDM in HR colleges, can provide valuable insights into areas such as talent management, employee engagement, recruitment, and retention. Here are some key aspects of people analytics:

  • Talent Acquisition: People analytics can help organisations optimise their recruitment processes by analysing data related to job applicants, including their qualifications, experience, and performance in interviews. It can also identify the most effective channels for sourcing talent.
  •  Employee Engagement: Understanding and improving employee engagement is a crucial aspect of people analytics. By analysing employee survey data, feedback, and performance metrics, organisations can identify factors that contribute to employee engagement and take steps to enhance it.
  •  Retention: High employee turnover can be costly for organisations. People analytics can help identify the factors that lead to attrition and enable organisations to develop retention strategies. By analysing exit interviews, performance data, and employee feedback, companies can make data-driven decisions to reduce turnover.
  • Performance Management: People analytics can assist in evaluating employee performance objectively. It can help identify top performers, areas where improvement is needed, and the impact of various factors on performance. This information can inform decisions related to promotions, training, and development.
  • Diversity and Inclusion: Analysing HR data can help organisations measure and improve diversity and inclusion efforts. It can highlight disparities in hiring, promotion, and compensation, allowing organisations to address bias and promote a more inclusive workplace.
  • Workforce Planning: People analytics can support strategic workforce planning by forecasting future talent needs based on business goals and growth projections. This helps organisations ensure they have the right talent in place to meet their objectives.
  • Learning and Development: By analysing training and development data, organisations can determine the effectiveness of learning programmes and make adjustments to align them with employee and organisational needs.
  • Compensation and Benefits: Analysing compensation and benefits data can help organisations ensure that their compensation packages are competitive, fair, and aligned with performance and market conditions.
  • Health and Well-Being: People analytics can also be applied to analyse employee health and well-being data. This can include tracking absenteeism, workplace injuries, and employee assistance programme utilisation to address health-related issues.
  • Predictive Analytics: Advanced analytics techniques can be used for predictive purposes, such as forecasting turnover, identifying flight risk among employees, and predicting future skills gaps.
  • Ethical Considerations: As with any data analysis, people analytics must be conducted ethically and with respect for individual privacy. Ensuring data privacy and security is crucial when handling employee data.

“As organisations increasingly rely on HR analytics for informed decision-making, a PG diploma in HR with a strong emphasis on analytics equips students with the skills to bridge the gap between human resources and data science.” – Mr. Vishwajit Vishwakarma, Associate- Global Recruitment from GEP Worldwide

Course curriculum and subjects covered in a 2-year PGDM Programme in HR

A  2-year PGDM course with a specialisation in HR Analytics offers a comprehensive curriculum designed to equip students with the essential knowledge and skills to excel in the field of HR. 

The course covers a wide range of subjects, including: 

  • Organisational Behaviour
  • HR Management
  • Talent Acquisition and Retention
  • Compensation and Benefits
  • Training and Development
  • Labour Laws
  • Employee Relations

Students also delve into areas such as strategic HR management, diversity and inclusion, performance management, and change management. 

Practical elements like case studies, group projects, and internships are integrated into the curriculum to prepare students for real-world HR challenges, making this PGDM programme a well-rounded and valuable choice for those aspiring to succeed in the dynamic field of human resources.

Real-world case study in HR analytics post PGDM

Challenge: After completing a PG Diploma in Human Resource Management, John, a human resources analyst at Tata Consultancy Services, used his newly acquired skills to address high employee turnover in the company’s software development division. 

Analysis: He began by collecting and analysing data on employee satisfaction, performance, and tenure. Through HR analytics, the analyst identified a correlation between turnover and the length of time employees spent on specific projects, as well as dissatisfaction with the project allocation process. 

Result: Using these insights, he revamped the project allocation system, providing employees with more choice and ensuring fair workload distribution. As a result, turnover decreased by 20%, saving the company significant recruitment and training costs while also boosting employee morale and productivity.

This successful case study demonstrated the practical application of HR analytics skills acquired during the PGDM programme and highlighted the potential for data-driven decision-making to improve organisational outcomes.


In conclusion, HR analytics has emerged as a transformative tool in PGDM programmes, offering valuable insights into the realm of human resource management. By harnessing data-driven decision-making, students and professionals in this field can make informed choices, optimise employee performance, and drive organisational success.

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TGBS Mumbai

Thakur Global Business School (TGBS), managed by Zagdu Singh Charitable Trust (ZCT) offers Post Graduate Diploma in Management (PGDM). PGDM is TGBS’s 2-year flagship program approved by AICTE, DTE & Govt. of Maharashtra.

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PGDM BATCH 2024 -26


Dr.Nilesh Gokhale is the Director(I/C) and a Professor of Marketing with a total experience of 22 years spread across Academics, industry and Research.

An Engineering graduate himself, Dr. Gokhale is an MBA and holds a Doctorate in Marketing from Pune University. Dr. Gokhale has authored 3 textbooks and published several research papers in national and international journals of repute indexed in SCOPUS and Web of Science. His areas of interest include Brand Management and Consumer Behaviour. Dr. Gokhale is a Ph.D guide and is also on the Board of studies of reputed institutions. He has conducted corporate training programs and has also worked as a Brand consultant.


Dr. Shuchi Gautam is working as Deputy Director and Professor of Finance at Thakur Global Business School. She is a qualified Chartered Accountant with a master’s and a bachelor’s degree in Commerce. She holds a doctorate degree in Financial Management from Savitribai Phule Pune University. Her Ph.D. research concentrated on Mergers and acquisition deals of selected pharmaceutical companies. She has a total experience of 18 years in academia and industry

Her research passion is focused on topics that include Corporate Restructuring, Mergers & Acquisitions, Financial Planning, and Financial Markets. Her research expertise is reflected through a series of publications in financial, and business-related reputed journals.

She has contributed articles to premier business publications and has also presented her intellectual contributions at various national and international conferences.

She has received Distinguished Service awards from AIMS International for her significant contribution towards management education.

She has pursued several Management Development Programmes and training in areas of Finance for Non-Finance, Financial Planning, and Retirement Planning.


Prof. Kinjal Manani is a faculty in the area of Finance. She has done her MBA in Finance She has more than 8 years of experience in academics and industry. Her area of interest and expertise is Financial Markets, Security Analysis, Portfolio Management, Investment Decisions etc. She has taught courses in PGDM Finance such as Security Analysis and Portfolio Management along with Financial Markets and Investment Oriented Courses and She has published research papers in 5 journals of repute. Her industry experience is in the field of Corporate evaluation and rating as a Business Analyst.


Prof. Jaideep Dasgupta is a faculty in the area of Finance. He is an MBA(full-time) from NMIMS (Mumbai) and is currently pursuing his Ph.D. from XLRI Jamshedpur. He has 5+ years of experience in the banking industry with reputed banks such as ICICI Bank and HDFC Bank in core finance profiles related to financial modeling, credit appraisal, new client acquisition and digital banking. He has 3.5+ years of experience in the field of academics. His area of interest is in Financial Technology (FinTech), Educational Technology (EdTech), Data Analytics, Financial Modelling, Wholesale and Retail Banking. He has taught courses for PGDM related to Project Finance, Wholesale Banking, Retail Banking, Financial Technology, Python Programming, Financial Markets, Institutions and Services and Business, Financial and Economic Analysis.


Prof. Gayatri Ravi Magi is a faculty in the area of Finance. She is an MBA and specialized in Finance Domain. She has more than 4 years of experience in academics and industry. Her area of interest and expertise is Soft Skills and Statistics. She has taught courses in Business Communication, Economics , Statistics and Research Methods. She has published research papers and book reviews in 2 journals of repute. Her industry experience has been as Financial Analyst with Insync Analytics and Trading Operations Analyst with Indian Clearing Corporation Limited (Subsidiary of Bombay Stock Exchange).


Prof. Darshana Pednekar is a faculty in the area of Finance. She is a CMA (Cost and Management Accountant). Also have done PGDM and GDCA. She has more than 11 years of experience in academics. Her area of interest and expertise is Financial Accounts and Financial markets. She has taught courses in PGDM. She has published research papers and book reviews in 2 journals of repute.


Dr.Stuti Sahni is a faculty in the area of Marketing She is an MBA with a Ph.D. in Marketing . She has more than 11 years of experience in academics and industry. Her area of interest and expertise are Marketing Management, Integrated Marketing Communication and Legal Aspects of Business. She has taught courses to MBA and PGDM students. She has published 15 research in journals of repute and also has published 2 books in areas of Tourism Marketing and Management


Prof. Bhushan Padval is a faculty in the area of Marketing. He has completed MMS in Marketing from University of Mumbai and is UGC-NET qualified. He has more than 16 years of experience in academics and industry.

His area of interest and expertise is Marketing in general and Product & Brand Management in particular. He also has a special liking for Economics and Current Affairs. He has published research papers in ABDC and other journals of repute. His industry experience is in Electronics, Telecom & IT sector.


Prof. Ajit Mahendra Maurya is a faculty in the area of Operations and Supply Chain Management. He is an MBA/PGDM pursuing a Ph.D. in Operations and Supply Chain Management. He has more than 7 years of experience in academics and industry.

His areas of interest and expertise are Operations, Supply chain management, and Analytics. He has taught courses like Logistics and Supply Chain Management, Advanced Supply Chain Management, Enterprise Resource Planning, Total Quality Management, Operations Management, and Current Affairs Analysis. He has published research papers and books in the Journal of Management and Entrepreneurship (XIME), and Innovision-NL Dalmia, journals of repute. His industry experience is in the fields of Oil and Gas sector as a design engineer and as a research associate in the market research fields of chemicals and materials.


Dr. Shiny Colaco is a faculty in the area of Human Resource Management. She is an MBA in Human Resources with a Ph.D. in Human Resources. She has more than 6 years of experience in academics and industry. Her area of interest and expertise is Human Resource planning, Learning & Development. She has taught courses across PGDM which includes HR specialization and other domains. She has published research papers and book reviews in 7 journals of repute.


Prof. Ritu Kashyap , is a faculty in the area of Marketing. She is an MBA from Nagpur University She is currently pursuing her Ph.D. She has more than 20 Years of experience in academics and industry.

Her area of interest and expertise is Marketing & HR. She has taught courses BMS & BAF in Mumbai University, with subjects in Marketing & HR. She has published research papers in 15 journals of repute. Her industry experience is in the Marketing & administration of various Banks Profile & Network companies, like Vodafone, Citi, GE Countrywide, IDFC first, SBI etc.


Prof. Surabhi Gawade is a faculty in the area of Finance. She has done her Master of Commerce from Mumbai University and has completed her MBA in Finance and is also an Inter-CA. She is currently pursuing her Ph.D. in the Management under University of Mumbai. She has more than 6 years of experience in academics and industry. Her area of interest and expertise is Financial Accounting, Financial Market, Financial Literacy and Financial Management along with a keen research interest in the field of Sustainable Development Goals and ESG Investing. She has taught a variety of courses to students of Finance and other domains. She has published a wide range of research papers in the field of finance and has also participated as a paper presenter at various national and international research conferences. With her demonstrated experience in the field of finance, she is a unique blend of leadership, management and public speaking skills with an optimistic and goal-oriented approach towards work.


Prof. Anuja Roy is a faculty in the area of Marketing & is a Soft Skill Trainer. She has done her PGDM in marketing and is a certified NLP Trainer. She has more than 20 years of experience in academics and industry. Her area of interest is soft skills. She has taught courses in marketing and grooms' students towards Corporate Readiness. She has published research papers in journals of repute and has presented Case studies in International Conferences. She has conducted more than 250 workshops in the area of Etiquette & Grooming. Her industry experience is 12 plus years.


Prof. Jonita D'costa is a faculty in the area of Finance. She has done her B.Sc. in Statistics from St. Xavier's College, Mumbai and has completed her MMS in Finance. She is currently pursuing her Ph.D. in Finance. She has more than 3.5 years of experience in academics and industry.

Her area of interest and expertise is Financial Planning, Wealth Management and Business Statistics. She has taught courses to both MMS and PGDM students of Finance and other domains. She has published research papers and book reviews in ABDC, Scopus indexed and UGC Care journals of repute. Her industry experience is in the Wealth Management space with a more focused exposure to Financial Advisory.


Prof. Prateek Shrivastava is a faculty in the area of Operations He has done his B.E in IT and has completed his MMS in Operations he is currently pursuing his Ph.D. in Applied Management Sciences.. He has more than 10 years of experience in academics and industry.

His area of interest and expertise is Operations, logistics, and the adoption of technology in the supply chain. He has published research papers and book reviews in around 3 journals of repute. His industry experience is in the services Industry - with a more focused exposure to service operations.


Dr. Divya Jain is a human resources faculty member & trainer for nation building from BOSCH India Foundation. She holds a Ph.D. in Management, an MBA (DAVV), a Dip. in T&D (ISTD), and more than 13 years of experience in both academia and business. She has successfully led a number of MDPs in her capacity as a soft skills trainer. She has also led internal sensitization trainings on the prevention of sexual harassment and is a certified POSH trainer. She has authored multiple research papers that have been published in reputable journals such as UGC-CARE and ABDC. She is currently working on "Learning & Development" as a book. She has worked in the HR operations and talent acquisition fields.

Her areas of expertise are Organizational Behaviour, Emotional Intelligence and Learning & Development. She has proficiently handled courses like HR Metrics & Analytics, Learning & Development, HRM, Competency & Performance Management, Organizational Behaviour & Business Communication.