A Learning with the Legend Series was conducted by TGBS Marketing Department on 29th March 2023. The resource person for the session was Dr.Ashutosh Khatawkar Ex Business Head – Bombay Reality. The session was conducted with an objective to introduce students to Neurological Marketing & how the same is impacting Corporate World. Also, to understand the impact of Neuroscience on consumer behavior. The resource person also addressed the challenges of Corporate World and how one needs to shape himself with various skills to accept the roles & responsibilities for self-growth & development. About 72 students from the PGDM (FMHO) attended the session. Below benefits were derived by the students from the session:
- Students understood the application of neuroscientific methods to gauge consumer behaviour and also how they can develop skills according to the changing dynamics of Corporate World.
- Students received valuable insights on the applicability of neuro sciences & neuro marketing
The speaker was very interactive and knowledgeable while being motivating throughout which maintained the audience’s attention. At the end of the session, the students submitted their feedback which was overwhelmingly positive.