TGBS organized a certification course on Digital Marketing conducted by IIDE for Sem 3 students of PGDM in the first and second week of October 2023. Various aspects of Digital Marketing like Google Ads, Social Media Marketing, Video Marketing and Google Analytics were covered extensively. Students were practically exposed to these platforms, their utilizations and were made to apply them first hand. The knowledge received helped students better able to design campaigns that are catered to the target audience and successfully engage them.