Admissions Enquiry open for the Post Graduate Diploma in Management (PGDM) Program for the Academic Year 2023 - 2024.
In the dynamic landscape of modern business, mastering the intricacies of marketing in the digital age is essential for career growth. Thakur Global Business School’s PGDM in Marketing Management stands out as a beacon of excellence, meticulously crafted to prepare aspiring professionals for the challenges and opportunities presented by the digital era. This blog explores the key aspects of our program, shedding light on how it empowers individuals to thrive in the ever-evolving field of marketing.
Table of content
- Importance of a PGDM program in marketing in preparing candidates for the digital age
- Key features and highlights of Thakur Global Business School’s PGDM in Marketing Management
- Curriculum and courses included in the program
- Industry-relevant skills and knowledge gained through the program
- Opportunities for internships and industry exposure
- Faculty expertise and industry connections
- Placement assistance and career opportunities after completing the program
Importance of a PGDM program in Marketing in preparing candidates for the digital age
In the rapidly evolving landscape of business, the importance of a PGDM in marketing cannot be overstated, particularly in preparing candidates for the digital age. The digital transformation has revolutionized marketing strategies, demanding a nuanced understanding of online platforms, data analytics, and social media.
- A PGDM program tailored to marketing equips candidates with the essential skills and knowledge to navigate the complexities of the digital era.
- Through a comprehensive curriculum that integrates traditional marketing principles with contemporary digital marketing strategies, students gain insights into consumer behaviour, SEO, social media management, and data-driven decision-making.
- Additionally, experiential learning opportunities, case studies, and industry collaborations enhance practical application and problem-solving abilities.
Graduates from such programs emerge not only with a solid foundation in marketing fundamentals but also with the agility and adaptability required to thrive in an ever-changing digital landscape, making them valuable assets to organizations seeking to harness the power of digital marketing.
Key features and highlights of Thakur Global Business School’s PGDM in Marketing Management
Thakur Global Business School (TGBS) offers a comprehensive PGDM in Marketing Management among its main PGDM program specializations that encompasses a wide range of hard skills essential for success in the field of marketing.
- It covers market analysis, consumer behaviour, branding, product development, pricing strategies, marketing research, and economics through comprehensive, innovative, and engaging CPA – Curriculum, Pedagogy & Assessment.
- We emphasize various training like sales, Excel, programming languages, and digital marketing expertise, in addition to industry certifications, to stay up to date.
- Experiential learning is a key component of our program, with industrial visits, immersions, and live projects.
- We foster industry connections through guest lectures and workshops, while mentorship programs and alumni panels offer valuable guidance.
All this ensures graduates are equipped with specialized skills for the competitive marketing landscape.
Here are some key features and highlights of TGBS’s PGDM in Marketing Management:
Curriculum and courses included in the program
TGBS’s Postgraduate Diploma in Marketing Management features a well-structured curriculum that blends theoretical knowledge with practical insights.
Core courses in Semester 1 cover:
Business Communication, Marketing Management, Organisational Behaviour, Accounting for Managers, Managerial Economics, Digital Business Transformation, Business Analysis for Effective Decision-making, Quantitative Techniques for Decision-Making, Principles and Practices of Management, Operations and Supply Chain Management, Self-Management, Campus to Corporate Training – I
Core courses in Semester 2 cover:
Human Resource Management (HRM), Financial Planning and Wealth Management, Business Research Methods (BRM), Business Analysis for Effective Decision-making, Campus to Corporate Training – II, Growth Lab
Marketing Specialisations in Semester 2 cover:
Services Marketing, Product and Brand Management, and Sales Management
Marketing electives in Semester 2 cover:
Retail and Distribution Management, Marketing of Financial Products & Services, Integrated Marketing Communication, Consumer Behaviour, Marketing of Non-Profit Organisations, and International Marketing
Core courses in Semester 3 cover:
Business Policies and Strategic Management, Business Laws and Regulations, and Summer Internship Project
Marketing Specialisations in Semester 3 cover:
Digital Marketing, Marketing Strategy, and Marketing Research & Analytics
Marketing electives in Semester 3 cover:
Customer Relationship Management, B2B Marketing, Marketing to the Base of the Pyramid, and Marketing in a Virtual World
Core courses in Semester 4 cover:
International Business, Entrepreneurship Management, Business Ethics and Corporate Social Responsibility, and Dissertation Project
Elective courses allow students to specialize in specific areas like product management, advertising, retail marketing, and more.
Case studies, projects, and industry-oriented assignments are integrated into the curriculum to provide real-world application of marketing concepts.
Industry-Relevant Skills and Knowledge
The best PGDM in marketing in Mumbai emphasizes the development of skills crucial for success in the marketing industry, including strategic thinking, market analysis, communication, and brand management.
Practical workshops, guest lectures by industry experts, and hands-on projects ensure that students gain insights into the latest marketing trends and practices.
The curriculum is regularly updated to align with industry requirements, ensuring graduates are well-prepared for the evolving landscape of marketing.
Opportunities for Internships and Industry Exposure
TGBS fosters strong ties with leading companies, providing students with opportunities for internships and hands-on experience in real-world marketing scenarios.
The program includes a mandatory summer internship, allowing students to apply their classroom knowledge in a corporate environment.
Industry visits, seminars, and guest lectures from marketing professionals further enhance students’ understanding of the practical aspects of marketing.
Faculty Expertise and Industry Connections
TGBS, one of the best PGDM offering colleges, boasts a faculty of experienced and industry-qualified professors with a deep understanding of the marketing domain.
Faculty members actively engage in research and consulting projects, bringing the latest industry insights to the classroom.
The school maintains strong ties with marketing professionals and industry leaders, facilitating networking opportunities and industry connections for students.
Placement Assistance and Career Opportunities
TGBS has a dedicated placement cell that works closely with students to provide guidance and support in securing internships and final placements.
The program has a high placement rate, with graduates placed in leading companies across various industries.
Alumni network and career counseling services offer ongoing support to graduates as they navigate their careers in marketing.
A PGDM in Marketing from TGBS, one of the most-preferred PGDM courses, opens up a plethora of career opportunities, especially in the dynamic field of marketing. Graduates can explore various roles that align with their skills and interests, contributing to the ever-evolving world of marketing.
Business Development Manager: In this role, graduates can be responsible for identifying new business opportunities, building strategic partnerships, and driving revenue growth. This position requires a blend of analytical and interpersonal skills, making it an ideal fit for TGBS alumni.
Account/Client Relationship Manager: These professionals work closely with clients, understand their needs, and ensure satisfaction. Effective communication skills, problem-solving abilities, and a customer-centric approach are qualities honed during the PGDM program that make TGBS alumni excel in such roles.
Digital Marketing Specialist: A PGDM from TGBS provides a solid foundation for a career in Digital Marketing. Graduates can explore roles such as Social Media Manager, SEO Specialist, or Digital Marketing Strategist, leveraging their knowledge of marketing strategy, consumer behaviour, and analytics.
Content Writer: TGBS equips students with communication and storytelling skills, making them adept Content Writers. Whether creating compelling blog posts, engaging social media content, or informative articles, TGBS alumni can carve out successful careers in content creation.
Sales Manager: Armed with negotiation skills, market knowledge, and a strategic mindset, they can lead sales teams, develop sales strategies, and contribute to the overall growth of the organisation.
Product Manager: TGBS alumni can excel as Product Managers, overseeing the development, launch, and success of products. Their holistic business knowledge gained during the PGDM program positions them well to drive product initiatives and contribute to organisational success.
As they embark on their professional journeys, TGBS graduates are poised to make significant contributions to the dynamic and ever-evolving field of marketing.
Conclusion
Thakur Global Business School‘s PGDM in Marketing Management offers a dynamic and forward-thinking approach to preparing students for the challenges of the digital age.
With a curriculum designed to encompass both traditional and contemporary marketing strategies, the program ensures that graduates are well-equipped to thrive in the rapidly evolving business landscape.
Through a combination of theoretical knowledge and practical applications, students gain a deep understanding of digital marketing tools, social media dynamics, data analytics, and emerging technologies.
The program’s emphasis on hands-on projects, industry collaborations, and internships further reinforces the practical skills needed to navigate the complexities of the digital marketplace.
The institute stands out for its commitment to fostering innovation and adaptability, making its PGDM in Marketing Management a gateway for students to excel as marketing professionals in the digital age.
