Alumni Co-Teaching

The Co-Teach with Alum session was organized for Consumer Behaviour, for Sem II Marketing Students from Batch 2024-26, on the topics - Consumer Behaviour: Social Class and Neuromarketing and Applications, On March 12th & 19th, 2025. Ms. Urvashi Saluja, a distinguished alumnus, from Batch 2008-2010. She is an expert in Consumer Behaviour with 15 years of experience, in industry and is currently working as Head UX Research with Tyra. She has shared her knowledge & experience on topics like role of social class, social strata in influencing Consumer Behaviour, GSTALT theory, Neuro- Marketing. The session was highly informative, empowering students with actionable strategies to enhance their knowledge in Consumer Behaviour, the class was engaged with pedagogical tools like activities and case study.